About Us

For hundreds of years, millions of people have soaked in Epsom salts to soothe tired muscles, and calm sensitive nerves. Now you can get the same benefits as an Epsom salt soak in a convenient, greaseless, and fragrance-free Epsom salt lotion. Epsom-It is 30–50X more concentrated than a traditional Epsom salt soak and the #1 Epsom Salt lotion brand nationwide (validated by Helium 10 Amazon category sales and ranking data as of 2026).

Epsom-It is operated by a small but mighty team, based out of Portsmouth, NH and led by Heather N., Dave W., and Kate H. It all started at a dinner when Dave and Heather met to discuss the Epsom-It formula, and bringing the brand to life. Fun fact, Dave had worked with Heather's father and has known Heather her entire life. It's a story of great mentorship, belief in the product, and hard work that has built Epsom-It. The team calls it "the little brand that could," and has spent significant time working to refine and improve the product, rebranding, grow sales, obtain a patent, and more. It has been a fun journey that started with Heather teaching Dave how to use Zoom, and Dave and Kate teaching Heather much more. Together they've grown Epsom-It (Dave from his "Telephone" room) and Heather, Kate, and an army of interns (some now full-time employees). What started as a fast-growing Amazon brand and has now sold to more than one million customers. Today, Epsom-It is an omni-channel brand sold and distributed direct-to-consumer, on eCommerce platforms, and in retailers across the U.S.A., including at many physical therapists, chiropractic offices, and more. They start every joint meeting with their favorite recent testimonial from their customers!